About Vanessa

Vanessa Vy (Truog), Art Director, has a degree in Graphic Arts from Full Sail and the Art Institute. Vanessa spent 6 years after college working as a Graphic Designer. The last few years of her design career progressed to an Art Director, managed others, recruited and branded up-coming companies. As manager, one of Vanessa's principle responsibilities was attending to customer needs. While 40% of her time was devoted to the administrative details to running the company, 60% of the time was dealing with customers, assessing their needs and delivering a service that exceeded their expectations. Vanessa is also an entrepreneur with starts ups that have been successful and featured in Cambridge Who's who for a successful business woman in her industry.

After years of experience Vanessa got more involved in branding. Naming companies and slogans. One being her first record label Reduced Phat "Grade A Electronic Music". the first various artist complication titled 2% was 3 artists who produced 3 tracks then remixed other artist's tracks on the CD forming an anti-complication. 2% proceeds sold through CD Baby were donated to Katrina Victims. Vanessa was able to develop close relationships with customers and was able to have new and upcoming artists gain recognition with promotion, record sales and live concert bookings.

A few music review write up highlights, "The first album off Florida's Reduced Phat label has marked the music world with the brilliant 2% non-compilation" and across the pond in Germany "An interesting concept on an interesting label from Florida, that you should really check out if you like high-speed drums and get raised neck hairs from jungle-noises in a wild-brutal, metallic-industrial noise context." and from Grooves Magazine: "Reduced Phat may hail from the sunshine state, but there is nothing South Beach cool or pastel-hued about this drum n' bass compilation. While these artists don't break any new ground, they do acquit themselves well. With that in mind, hopefully this compilation will birth a new drum n' bass renaissance. - Richard Moule Grooves Magazine Issue #17"

A google search will bring up the in depth reviews and various sites that list the music RP put out as well as itunes and other online digital media shops.

Other highlights of venturing into company names and slogans are Method Burn "Burning tiny dots into things you love". Method burn is a stippling company that adds textures to tactical accessories. Then Modify8 "Premier Concierge Experience" and "Get a life, Get a lifestylist.". Modify8 is about personal shopping and stylists. Modify means to modify, modify your life, your fashion and your style, the 8 stands for a figure eight/hourglass.